Monday, February 7, 2011
Chrysler Ad: Imported From Detroit
I know its not a movie, but I had to say something about how smart this commercial is. Of course, I am partial to it, being that it encourages financial investment in a Michigan made product. But it is the cleverness of the ad that really got me. Imported from...Detroit. Now more people will be thinking about where their car is made, even more than before. And because Eminiem is in cohorts with Chrysler, this feeling, usually found amongst the older folk, will spread to the younger and middle aged crowd- the people who are actually buying cars! Its only slightly cheesy but it verbally recognizes the poverty and crime that most people know about the city but only shows the sophistication that Detroit is capable of. I already knew this city was on the rebound because of the fast growing urban agriculture movement, but this will only help. Great stuff.
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